How to make a color palette in branding photography

Creating a color palette for branding photography can help to establish a consistent visual identity for a company or product. Here are some steps to create a color palette for branding photography:

1. Research the brand's values and message: Understand the brand's message and values to ensure that the color palette chosen aligns with these.

2. Select main colors: Choose one or two main colors that will be prominently featured in the branding photography. These colors should reflect the brand's message and values.

3. Choose accent colors: Select additional accent colors that complement the main colors and add depth to the palette.

4. Use a color scheme: Decide on a color scheme that will be used consistently across all branding photography. Common color schemes include monochromatic, analogous, complementary, and triadic.

5. Use a color wheel: Use a color wheel to find color combinations that work well together.

6. Test and adjust: Experiment with different color combinations in the branding photography and make adjustments as needed to achieve the desired visual effect.

7. Use a style guide: Create a style guide that includes the color palette, typography, and other visual elements, to ensure consistency across all branding photography.

8. Refine over time: constantly be on the lookout to refine the color palette and make it more consistent.

Written by Kay Choi photography

Kay Choi has a Master's in visual communication design and has experience working as a graphic designer. She is a results-driven, strategic photographer empowering entrepreneurs to build their legacy through their storytelling images.

www.kaychoiphotography.com