Physician in a white coat seated at a bright desk with a laptop, smiling to camera
Healthcare ProvidersOn location

Personal branding photography, Naperville & Chicago

Build your image. Build your reputation. Grow your business.

Kay Choi creates strategic personal branding photography for physicians, executives, business owners, professionals, authors, and creatives.

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Your photos should do more than look good. They should show who you are, build trust, strengthen your reputation, and help people choose you.

Every session is planned around your goals, your audience, and where your images will be used.

Who it's for

People whose image is part of their business

Open any frame at full size

01

Healthcare Providers

Build trust.

Professional portraits designed to help prospective patients see you as knowledgeable, approachable, and confident.

Clinician in a white coat over navy scrubs, hand on hip, leaning against a panelled corridor wall
01Healthcare ProvidersOn location
Dentist in a grey hijab and white coat holding a dental mirror at a bright treatment desk
02Healthcare ProvidersStudio
02

Executives

Show leadership.

Professional images for company websites, LinkedIn, speaking engagements, press, and leadership profiles.

Black and white portrait of an executive in a pinstripe suit with arms crossed, against black
03ExecutivesStudio
Executive in a navy blazer seated in front of a warmly lit display shelf of ceramics
04ExecutivesOn location
03

Business Owners

Connect your brand to real results.

Strategic photos built to present your company as the top choice in your market.

Founder in pink holding up a printed magazine feature about her practice
05Business OwnersOn location
Business owner in a red trouser suit standing in a bright dining room with orchids
06Business OwnersOn location
04

Professionals

Build credibility.

Personal branding photography for consultants, advisers, attorneys, and other professionals who want a strong, consistent professional presence.

Professional in a white blouse seated on a ledge in a bright panelled room
07ProfessionalsOn location
Professional in a patterned headscarf seated at a work table beside a laptop
08ProfessionalsOn location
05

Artists & Creators

Expand your reach. Share your vision.

Editorial imagery crafted to highlight your work, secure press coverage, and reach new audiences.

Podcaster in headphones and a white blazer laughing at a bright desk with a microphone and laptop
09Artists & CreatorsStudio
Artist in a white bucket hat, sunglasses and layered bead necklaces, arms open before a red and green paint-splattered backdrop
10Artists & CreatorsStudio
06

Teams

Photograph the whole team at once.

Consistent portraits across a leadership team or a whole staff, photographed in one session at your office, clinic, or practice.

A team of nine standing together in a warmly lit showroom with pendant lights
11TeamsOn location
A large team in matching black shirts arranged on a staircase in a hotel lobby
12TeamsOn location
A team of four standing together in a bright white room
13TeamsOn location
Sessions Book a session

The approach

Designed before it is photographed.

Professional in a navy blazer with arms crossed on a bright glass staircase
ProfessionalsOn location

A successful branding session starts before the camera comes out. We first look at your goals: where the photos will be used, who will see them, and what you want people to understand about you. Then we plan the wardrobe, location, background, lighting, and types of images you need.

You see your photos during the session. We review them together and make adjustments as we go.

  1. Strategy First

    Every session begins with a simple plan. Where will your images appear? Who are you trying to reach? What do you want your photos to communicate? Once that is clear, we plan the details around it.

  2. Guided, Not Just Taken

    Most people are not professional models—and you do not need to be. Kay guides your posing, posture, hands, angles, and expressions throughout the session so you look natural, confident, and comfortable.

  3. Reviewed on Set

    You see your photos during the session. We review the images together and make adjustments to expression, posing, lighting, wardrobe, or background as we go. You are part of the process from beginning to end.

  4. Created for Real Use

    Your photos are planned around where they will actually appear. Different platforms need different types of images, and we think about those needs before we photograph.

    • Website
    • LinkedIn
    • Social media
    • Press
    • Speaker profiles
    • Books
    • Company materials
    • Advertising
    • Print

About Kay Choi

Driven by strategy.

Kay Choi in a hospital white coat, holding a rangefinder camera and looking to the lens
Kay ChoiStudio

Kay Choi came to photography with an unusual combination of experience: healthcare, design, and visual communication.

With a Master's degree in Visual Communication Design and fifteen years as a practising hospital pharmacist, Kay brings careful attention to detail together with a strong understanding of branding and communication.

For Kay, a photograph is not simply about looking good. It should help people understand who you are, trust what you do, and see the value of your work.

Photographer in white seated on a sofa arm before a wall of framed black-and-white prints
Kay ChoiOn location

Every image is created with a purpose—to strengthen your professional presence, build your reputation, and support the growth of your business.

  • 01Master's degree in Visual Communication Design
  • 02Doctor of Pharmacy (PharmD), practising for fifteen years
  • 03Based in Naperville, Illinois

On-site photography

Smooth on-site photography.

Professional in glasses and a maroon sweater, arms crossed, in a dark corridor with warm downlights
ProfessionalsOn location

Professional photography should fit into your workday—not take it over. Kay photographs professionals in offices, hospitals, clinics, corporate spaces, and other work environments. Before the session, we coordinate the details so the shoot runs smoothly.

Quick logistics

  1. Flexible Scheduling

    Sessions can be planned around meetings, appointments, and busy workdays.

  2. Full Coordination

    We discuss access, visitor passes, facility guidelines, parking, and location details before the session.

  3. Minimal Disruption

    Lighting and equipment are planned around your space and your team's normal routine.

Why it matters

Your image should build trust before you meet.

People often see your photo before they ever speak with you.

  • 01A patient looks at your physician profile before making an appointment.
  • 02A potential client visits your website before calling.
  • 03A company reviews your LinkedIn profile.
  • 04An event organizer sees your speaker photo.
  • 05A customer sees the person behind your business.
Physician in a white coat with a stethoscope, leaning in to listen to a patient across a bright consulting desk
Healthcare ProvidersOn location

Your image becomes part of your reputation.

Book a session

That is why branding photography is not only about getting a good picture. It is about showing people who you are and giving them confidence in what you do.

In their words

From the other side of the camera.

Kay captures the essence of who you are for you and others to see! She keeps showing you the pictures for feedback to see if you think they display you accurately. She genuinely enjoys connecting and meeting people and has fun in the moment too.

Carol Lynn Coglianese Rinker

Kay Choi is an excellent professional photographer and her shots are great! She has a passion and makes her models look great with her photography skills. I will recommend her for professional photos.

Ashfaq Syed

Sessions

Choose your session.

Personal branding photography designed around your goals, your business, and how you plan to use your images.

  1. The Headshot Session

    $200

    One polished, professional image.

    Best for physicians, executives, professionals, and leaders who need one strong and versatile professional image.

    • 30-minute session
    • 2 outfit changes
    • Every image from the session, unedited
    • 1 professionally retouched image
    • Delivered within one week
    • Additional retouched images $50 each
    • Files prepared for web, LinkedIn, and print
    Executive in a white blazer and black dress, hands clasped, against a deep charcoal ground
    ExecutivesStudio

  2. The Branding Collection

    Starting at$500

    A library of images for your whole business.

    Best for business owners, physicians, executives, authors, speakers, and professionals who need a larger collection of images for their brand.

    A strategic photography session designed around your profession, personality, and brand.

    • Consultation and image board
    • 1-hour session
    • Multiple outfits and looks
    • Every image from the session, unedited
    • 10 professionally retouched images
    • Delivered within one week
    • Files prepared for web, LinkedIn, and print
    Professional in a cream blazer with arms crossed in a modern office lounge
    ProfessionalsOn location

  3. The Team Session

    Quoted for your team

    Portraits that look like one company.

    Best for practices, firms, and companies who need consistent portraits across a leadership team or a whole staff.

    One session for your whole team, so every portrait looks like it belongs to the same company.

    • On location at your office, clinic, or practice
    • One consistent setup, so the portraits match
    • Full coordination — scheduling, visitor passes, facility guidelines
    • Minimal disruption to your team’s day
    • Guided posing for people who are not used to being photographed
    • Professionally retouched final images for everyone

    Tell Kay how many people, where, and roughly when, and she will send a quote.

    Request a quote
    A team of fourteen photographed together, seated and standing, in a bright marble office lobby
    TeamsOn location
Book a session

Pricing

Simple pricing.

You should know what you are paying for before you book.

  1. Clear Starting Rates

    Headshot sessions start at$200.

    Personal branding sessions start at$500.

    Corporate, team, and larger branding projects are quoted based on the size and needs of the project.

  2. Clear Project Scope

    Before booking, you receive the details of your session. Finished images are delivered within one week.

    • Session length
    • Number of final images
    • Location
    • Editing
    • Delivery
    • Usage
    • Final price

  3. Usage

    Your images are yours to use for your business — website, LinkedIn, press, print, and marketing. Kay keeps the copyright and may show the work in her portfolio.

  4. Studio or On Location

    Sessions can take place in the studio or at your office, clinic, business, or other location. We plan the location and logistics before photo day.

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The process

We make photo day simple.

Physician in a blue suit standing in a curved, light-filled hospital corridor
Healthcare ProvidersOn location
Professional in black standing against a deep dark ground
ProfessionalsStudio

  1. Strategy

    Tell us about your work, your goals, your audience, and where you need the photos. We decide what the images need to accomplish before planning the session.

  2. Planning

    We plan your outfits, backgrounds, location, lighting, and the types of images you need. You come to the session knowing what we are going to create.

  3. Guided Shoot

    You do not need to know how to pose. Kay guides you throughout the session, shows you the images as you go, and makes adjustments along the way.

  1. Selection

    Review your images and choose your favorites.

  2. Delivery

    Your selected photographs are professionally retouched and prepared for the places you plan to use them.

Book a session

Build your image. Build your reputation. Grow your business.

Your professional image is often the first introduction to you and your work. Make sure it represents where you are now—and where you want your business or career to go.

Business owner in a red blazer holding a coffee cup at a bright table beside a window
Business OwnersOn location

Or, if you would rather talk first, reach Kay directly.

Book a 15-minute phone consultation

Book a session

Choose a time.

Pick a session, then a date and time that suits you. You will get a confirmation by email.

Session

Booking reserves your session. We plan your outfits, location, and looks together before the day.

Time

Times are shown in your own time zone.

Your details

Prefer to talk first?Book a 15-minute call — no obligation