Headshot and Personal Branding Guides

Most questions about headshots arrive in the same order: what will it cost, what do I wear, and what happens on the day. These guides answer those in that order, and they are written to be useful whether or not you book anything.

• What to wear for headshots — colours that photograph well, the patterns that cause real optical problems, what changes under a white coat, and how many outfits to bring.
• How much do professional headshots cost? — what actually drives the price, why most photographers will not publish one, and the four questions to ask any photographer before you book.
• How to prepare for a headshot session — the two-week timeline, what to bring, and the things to deliberately not do in the days beforehand.
• How to pose for headshots — chin, shoulders, weight, hands and eyes, and why you will not have to remember any of it.
• LinkedIn profile photo guidelines — sizes, the circular crop, the cover image, and what survives at thumbnail size.

Photography sells badly when it is mysterious. A client who does not know what a session costs, what to wear, or what will be asked of them tends to put the whole thing off — not because they cannot afford it, but because the unknowns pile up until the task feels large.

Kay's background is in visual communication design, and one of that discipline's habits is refusing to let the audience do the work. Publishing the reasoning is the same instinct: if you know why deep solid colours photograph better than fine stripes, you can make the call yourself in your own wardrobe instead of following a rule.

None of these guides are gated, and none of them ask for an email address.